What is PageRank? – Definition, Importance, my Website, and More

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PageRank Definition

PageRank If you’ve started researching the world of SEO positioning, you’ve probably heard of a website’s PageRank.

It is the algorithm that Google has used as a basis for web positioning since it began its activity.

Specifically, PageRank is a measure of authority.

To measure this authority, Google assesses two relevant factors the number of links to a website.

The importance (and currently also the relevance of these links)

In Google’s words, ” PageRank takes into account the number and quality of links that a website receives.

It assumed with this statement is that the most significant websites are more likely to receive links from other websites. ” Source.

This image, available on Wikipedia, shows two ways to get authority in a simple network expressed in percentages.

One, as in Ball B’s case, is to get a lot of links from less authoritative pages.

The other, as in the C ball, get links from pages with more authority than yours.

Although it is a simplistic vision, this image sums up reasonably accurately the possible strategies to carry out in Link building.

After knowing what the tool that positions the pages of Google searches is and how it works.
We take to understand what is the importance of PageRank for your site.
The strong point of PageRank is the placement of a site when a user searches.
In other words, the chances that your site will retrieve due to the search result are great if it is well-positioned.
Therefore, the importance of PageRank is that it defines where your site will appear when doing a Google search.
To keep sites or blogs alive, what matters is the number of hits; PageRank will help you increase traffic on your page.

The reality is that today you cannot know for sure.
Yes, it was possible before, but it was more problems than benefits.
This score open to the public, many websites took the opportunity to meet the algorithm’s criteria (which is not perfect), bypassing human users behind the searches.
It led to link sales pages and other types of Black Hat strategies that Google has never liked.

PageRank is undoubtedly a significant factor in SEO positioning.
But today, it is far from the only one, of course.
The fact that a website has authority does not mean that it is what you are looking for, even more so if it does not match your search.
For this reason, Google combines this factor with many others, such as those included in on-page SEO or the latest and cutting-edge semantic recognition technologies.
It also means that there is no single and unmistakable way to improve your web positioning, but instead, it is necessary to worry about many small factors and details.
It is the sum of all these factors that make a website attractive to Google and users.
And its inception has been many changes in the way Google works.
These changes have been relegating PageRank to a secondary role within the main algorithm.
However, the fact that it continues to exist and has a specific weight confirms that Google takes into account users’ role in the relevance of searches.
Although it may seem complicated, it is more straightforward than it looks.
The fact that Internet users share links to websites is a way of identifying what content adds value to the network.
It makes sense to reward that content that is marked as relevant by many users.

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