Content engineering is a discipline to design, acquire, manage, deliver. And the use of content and the technologies deployed to support the complete content lifecycle.
Why its Important?
- It ensures that improvement investments achieve the most significant benefits by introducing rigorous discipline to designing content and associated technical and business processes.
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Why does the Content Strategist Need to Know this?
- Engineering applies scientific principles to the design, development, support, and use of systems that are themselves made up of structures and processes.
- The challenge of engineering is to design systems that balance and integrate various considerations, including usability, sustainability, affordability, manufacturability, efficiency, and effectiveness.
- It overcame this challenge; engineering approaches these objectives with systematic use of precedents, standards, frameworks, measurement, testing, and state-of-the-art technologies.
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- It becomes increasingly apparent that, in the 21st century, the business of content cannot continue operating as the cottage industry.
- However well-intentioned, the professionals working in isolation and leveraging the preferred desktop tools.
- And also its personalized techniques cannot keep up with the demands of a rapidly evolving and increasingly digital global economy.
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- And content engineering seeks to bring content into the modern era by ensuring that content structures and tools.
- Its process design makes the most current best practices, proven content technologies, applicable design patterns, and existing implementation experience.
- Also, simply put, the discipline of content engineering represents the context within which content strategists, and indeed everyone involved in the content lifecycle, will operate from now on.
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