eCommerce – The Gold Coast is considered the sixth-largest city in Australia with one of the fastest-growing economic growth. The city has over 70,000 local businesses serving more than 635,000 people, which means market competition can be as challenging as the other major cities in the country. The city government also claimed that it is the small business capital in Australia, with approximately 64,000 small and medium enterprises (SMEs), as reported by Mayor Tom Tate during the launch of the Gold Coast Innovation Hub. Because of this, entrepreneurs need to step up and beat their competitors using efficient digital marketing efforts like search engine optimisation (SEO). Investing in seo services gold coast can help boost chances to be on top of the game.
Reports also revealed that eCommerce is one of the rapidly growing industries in the city. The sudden rise of online business activities prompted Queensland’s government to assist SMEs to maximise eCommerce’s benefits. Aside from the government’s help, intensifying the brand’s SEO strategies can also help businesses reach their full potential. But is it vital for eCommerce? Here is everything you must know if you plan to work on your strategies with a reliable SEO agency.
Is SEO Relevant For eCommerce?
Nowadays, social media platforms are all over the place, while email marketing has dominated the digital marketing scheme because of its excellent return on investment. Putting your money on paid ads is also helpful in putting your brand and website on the highest ranks of the popular search engine results pages (SERPs). But despite the success of the other digital marketing methods, SEO remains important for eCommerce SMEs in the Gold Coast.
Generally, customers research a product, service, or brand they find interesting. They would open their browsers using any available device to know more about the items or services they plan to purchase. It is why strategies for eCommerce SEO remain significant in today’s business landscape.
What Are The Effective eCommerce SEO Strategies Today?
Agencies offering seo services in the gold coast provide several eCommerce SEO practices that help boost the online presence of SMEs in the city. It includes:
- Develop a detailed keyword plan – Users expect Google to provide relevant results for all their queries. Because of this, the search engine giant needs to determine the most appropriate pages that match the user’s intent based on the keywords used during the search. So ask your SEO team to create a detailed keyword plan utilising a keyword research tool to know which keywords or phrases best serve your eCommerce business. These tools can help categorise the keywords, understand the competitor’s keywords, and arrange them by volume and cost-per-click (CPC).
- Optimise keywords for intent – Google emphasises the page’s relevance to serve its users properly. The search engine platform always looks at the search intent to understand the purpose and motivation of the users when doing a search query. SEO service providers analyse the search intent by checking out the nature of the search and monitoring the CPC. Then include the highlighted keywords in critical places like the page title, copy, URL, alt-tag, and the internal links.
- Solve usability issues – Google began to include user experience as another ranking factor. So if your website has plenty of usability issues like slow page loading and inefficient design, then your SERPs ranking may drop significantly. You must fix any problems immediately to serve your users better and improve your ranks on search engines.
Using an effective SEO strategy can take a lot of work. Still, eCommerce businesses in the Gold Coast must never neglect it if they aim to stand out in today’s overwhelming online ecosystem. If you already have a lot of things in your hand, you can delegate your SEO task to a reliable SEO company on the Gold Coast. Working with experts can significantly help SMEs reach their full online potential.
