High level marketing plan to narrow our target audience and guide all of our marketing efforts. And the high-level marketing plan is one method of documenting our general marketing strategies for the company.

And broad plan for our marketing efforts creates the top level of the project, with the additional specific marketing methods underneath.

1. Purpose

• The purpose of the high-level plan breaks down our marketing goals and strategies into subcategories. And the program includes the high-level goals or categories where we focus our energy.
• We then drill down further for each high-level goal to develop our plan using the high-level marketing plan.
• We put into words exactly how we want to go about advertising and to get the word out about the company.
• For example, we might want to increase our products’ brand awareness as part of our high-level marketing plan. Once established, we can decide exactly how we plan to achieve brand awareness.

2. Components

• The marketing plan generally begins with an executive summary, which briefly states the program’s significant points.
• And the situation analysis describes the needs and happenings within our business and with our customers to determine what must go into the high-level marketing plan.
• And SWOT analysis helps us further narrow the options for our marketing plan by identifying strengths, weaknesses, opportunities, and threats from the customer’s perspective. The objectives or goals section is where we list our specific projects.

3. Additional Detail

• Once the high-level marketing objectives are in place and we researched the feasibility, we can break the purposes down into further detail.
• It involves creating specific action steps and activities that help us achieve higher-level goals.
• For example, if one of our high-level goals is to establish a social media presence.
• And the steps to get there might include customizing the Facebook page for our business, adding the blog to our website, increasing our followers, and interacting with followers on Facebook and Twitter sites.
  
  Also Read: What is the Metadata? – Use, Types, Adds, and More

The SEO page successful search engine optimization (SEO) strategy involves different tactics across our digital marketing mix.

Some SEO tactics include content marketing, blog publishing, and technical SEO. Such as ensuring that our website is fast and high-performing.

To rank in Google search results for our keywords of choice. We need to use all of these tactics.

But arguably, the most important thing we can do is build many SEO pages and organize the rest of our content around them.

What is the Definition of the SEO Page?

• The SEO page is the website page that targets the specific keyword. Its main goal is to bring in website traffic for the particular term and convert visitors into leads.
• Also, SEO pages can build keyword clusters and center our linking strategy around one leading destination. We can think of the SEO page as the “center piece” of the topic/content cluster.

Why Do We Need SEO Pages?

• Google and other search engines need to see that we are publishing content to our website regularly.
• And why many digital marketing teams spend resources on the blog, which they publish pretty frequently.
• But we must also build SEO pages to rank in search and tell the search engines what we are all about it.
• And SEO pages serve the essential function of our marketing strategy.
• Think of the wheel, with one central hub and many surrounding spokes. The “hub,” in this case, is an SEO page. The “spokes” are blog posts, which all point to the SEO page for that topic.
• Its linking structure tells Google and other search engines that our “center,” and our SEO page, is the most important.
• It helps us avoid competing pages and gives us one central focus for driving leads around each keyword cluster.

What Makes the SEO Page Successful?

• Here is the quick list of traits that make the SEO page successful:
• Its plenty of content, images, and header tags (like H1, H2) on the page optimize around the keyword.
• And form visible “above the fold” that is before the scroll on the page
• Also clear conversion point, for example, “Download Case Study” or “Request the Demo.”
• And compelling CTA below our form, that is extra compelling than “Submit.”
• And also, its clear relevance to our business, product, and service.
• In very few if no links to other pages.
• And many links pointing to this page, such as in the global website footer and various blog articles.

Also Read: What is Market Segmentation? – Eight Benefits, Types, and More

PageRank Definition

PageRank If you’ve started researching the world of SEO positioning, you’ve probably heard of a website’s PageRank.

It is the algorithm that Google has used as a basis for web positioning since it began its activity.

Specifically, PageRank is a measure of authority.

To measure this authority, Google assesses two relevant factors the number of links to a website.

The importance (and currently also the relevance of these links)

In Google’s words, ” PageRank takes into account the number and quality of links that a website receives.

It assumed with this statement is that the most significant websites are more likely to receive links from other websites. ” Source.

This image, available on Wikipedia, shows two ways to get authority in a simple network expressed in percentages.

One, as in Ball B’s case, is to get a lot of links from less authoritative pages.

The other, as in the C ball, get links from pages with more authority than yours.

Although it is a simplistic vision, this image sums up reasonably accurately the possible strategies to carry out in Link building.

What is the Importance of PageRank?

• After knowing what the tool that positions the pages of Google searches is and how it works.
  We take to understand what is the importance of PageRank for your site.
• The strong point of PageRank is the placement of a site when a user searches.
• In other words, the chances that your site will retrieve due to the search result are great if it is well-positioned.
• Therefore, the importance of PageRank is that it defines where your site will appear when doing a Google search.
• To keep sites or blogs alive, what matters is the number of hits; PageRank will help you increase traffic on your page.

How can we see the Page Rank of my Website?

• The reality is that today you cannot know for sure.
• Yes, it was possible before, but it was more problems than benefits.
• This score open to the public, many websites took the opportunity to meet the algorithm’s criteria (which is not perfect), bypassing human users behind the searches.
• It led to link sales pages and other types of Black Hat strategies that Google has never liked.

How does the PageRank to a web today?

• PageRank is undoubtedly a significant factor in SEO positioning.
• But today, it is far from the only one, of course.
• The fact that a website has authority does not mean that it is what you are looking for, even more so if it does not match your search.
• For this reason, Google combines this factor with many others, such as those included in on-page SEO or the latest and cutting-edge semantic recognition technologies.
• It also means that there is no single and unmistakable way to improve your web positioning, but instead, it is necessary to worry about many small factors and details.
• It is the sum of all these factors that make a website attractive to Google and users.
• And its inception has been many changes in the way Google works.
• These changes have been relegating PageRank to a secondary role within the main algorithm.
• However, the fact that it continues to exist and has a specific weight confirms that Google takes into account users’ role in the relevance of searches.
• Although it may seem complicated, it is more straightforward than it looks.
• The fact that Internet users share links to websites is a way of identifying what content adds value to the network.
• It makes sense to reward that content that is marked as relevant by many users.

Also Read: What is Content Silo? – Definition, Connections, Usage, and More

Also Read: What is the Content Curation? – Definition, Uses, Valuable, and More

Content Curation – Definition

Content curation is finding and collecting online content and presenting the best pieces in a constructions way.

And also, unlike content marketing, curation does not involve creating content. Instead are researching and sharing information created by other people to appreciate and respond to it.

And like all other marketing aspects, content curation adds value to your brand and creates lasting relationships with your customers.

How is Content Curation uses?

• Content curation is omnipresent on the Web. It’s all places where content is shared and discussed that are good examples of content curation.
• It includes RSS feeds, social media posts, news aggregation websites, and links and articles referenced in blogs.
• There are no standard types of the content either website often curates and shares text, video, audio, images, and infographics.

Why is it Valuable to the user?

• As different businesses embrace inbound marketing, the Web has become increasingly crowded with content.
• And business owners worldwide are trying to stake a claim in the industries and produce a massive amount of content as they take doing it.

What are the Three Popular Strategies for the Content Curations?

• Many businesses gather helpful articles from other resources online, organize them. And share them with readers.
• And also it essentially making the brand’s online magazine that shares the best content found on relevant topics users will like.
• The goal makes the website a “one-stop” destination for the best information about your products and services, eliminating consumers’ need to research related topics elsewhere.

1. Best are Aggregator Blog Posts

• Some brands curate articles throughout the specified period and publish them on a particular day of the week or month.
• And also it creates an expectation that the best articles provide them in a digestible format and predictable.

2. Email Newsletters

• Email is another excellent channel for content curators because it offers direct contact to the consumer. It delivers quality content directly to them, saving the users from having to search for it.
• And also many email marketing sites like Weber offer A/B testing, where it tests different headlines and see what draws the most significant response.

3. Sharing on Social Media

• It offers valuable information from other industry leaders it reaps big rewards on social media. Its demonstrates confidence and expertise to followers.
• And also showing them you know your business well and value other influential people’s opinions.
• And also it leads to a situation often referred to as content saturation. When many publishers write about a given subject, consumers challenge to sift through it and find quality information.
• And also businesses that curate content, as well as publish the material, are helping customers quicks get helpful information from the best sources in the industry.

Also Read: What is virtualization?- Definition, Work, Types, and More

Also Read: What is the Bootstrapping? – Definition, Five Ideas of bootstrapping in the business

Long-tail keywords Definition

Long-tail keywords are extra precise and less common than other keywords. They focus more on a niche.

And the term long-tail keyword comes from the book long-tail. Also, it shows that there is a market for virtually any product.

And while its market is small in some cases, the vastness of the internet makes our niche product and blog post profitable nonetheless. Here are some keys.

One Head Theme

Most blogs take one main topic – it’s called the head term and main keyword. For example, mom blogs are usually near family life, and food blogs are about eating, restaurants, and recipes.

And our blog at Yoast is all about SEO. We even named it the SEO blog. Subsequently, all of our blog posts are about SEO and SEO-related topics.

Our blog and site’s main topic and the theme is the number one keyword (or key phrase) you want people to find us.

In our case, that keyword is SEO. Someone with the food blog about homemade Italian food probably wants to create the search term [homemade Italian food]. And making that search term the number one key phrase of their blog.

Lots of Tail Topics

However, we can’t optimize all blog posts for the same term [homemade Italian food] even if all the blog posts we write are about homemade Italian food.

And instead, we must write the whole number of blog posts about all kinds of long-tail variants of your primary keywords.

An example of the food blog, you could write about all kinds of delicious things: homemade Italian pasta, homemade Italian salads, homemade Italian pie.

Our blog posts can even be extra long tail. We write homemade Italian spaghetti bolognese, homemade Italian lasagna, homemade Italian penne carbonara, etc.

However, we will find all of these long-tail keywords when you do proper keyword research to develop many very long focus keywords. We can also use the keyphrase length check-in our plugin to see whether it’s not too long.

Link from the Tail to the Head

Suppose we optimize our blog post for different long-tail variants. In that case, we must link from these blog posts to our added ‘head’ category pages.

And from these category pages to our most awesome pages and our cornerstone content. Remember: always link from the tail to our head!

That way, we show Google what our site structure looks like and which of our pages is most important. Also, make sure our most amazing pages rank high in Google!

Why Efforts on Long-tail keywords?

• The long-tail keywords were then added for common keywords because fewer websites compete for high rankings in the result pages of Google. The longer (and extra specific) our search terms are, the easier it is to rank for the period.
• Because of the internet’s vastness, it is easier to find our audience and our particular niche. And focusing on the group of long-tail keywords can result in a great deal of traffic altogether.
• And another benefit of focusing on long-tail keywords that although these keywords are used less in search. The visitor that finds our website using them is extra likely to buy our service or product.

Also Read: What is Page Speed? – Definition, 6 SEO Best Practices