Contact points and touchpoints are times when consumers encounter our brand during the consumer journey.

Contact points and touchpoints it can take place before and after the purchase. Some touchpoints are positive and move us towards conversion. While others can negative and do not help create a good impression of our company or product.

And crucial that brands facilitate these points, creating attractive assets, initiating positive interactions with consumers.

And existence aware that the content created about our brand can influence the customer journey.

What are the Importance of knowing the Points of Contact with the customer?

• We take already mentioned how customer touchpoints provide interactions and encounters between the customer and our brand. But what impact does this take on our business?

1. Promote Customer Retention

• Touchpoints are the deciding factor for consumers throughout the journey, from discovering our brand its becoming advocates.
• There is no phase of this relationship that does not include touchpoints, so how we plan. And create these moments can positively or negatively influence customer acquisition and retention results.

2. It Creates the Personalized Experience

• Customer touchpoints can customize for demographic and individual consumers.
  And it worthwhile for marketers and product developers, as we did not take to create a single path and lose consumers.
• And who can not interact with each touchpoint as we hope they can. There is room for agile, and that’s excellent news.

3. Improve Marketing Strategies

• Touchpoints can help us measure and track our progress in the next section. And we explain various assets that we can create to facilitate our brand touchpoints.

How to Use surveys to Improve the Customer Experience at Touchpoints?

• When we take advantage of consumer contact opportunities at various stages of the customer journey, it sure to improve them.
• Moreover, the surveys are critical to the customer’s experience and in decision-making, as they allow the concerns.
• And unlike the single question, Net Promoter Score is an excellent tool to know the level of satisfaction, but we do not know all the details to act accordingly.

Also Read: What is the Content Marketing, and what is Need? – Advantages, Types

Content Marketing refers to the process of creating and distributing relevant and valuable content it attracts.

It acquires and retains a clearly defines audience to generate profitable actions in consumers.

Also, specialists point out that it is essential to work with well-developed and quality content to achieve these objectives.

What are the Advantages of Content Marketing?

Now that we know its definition, it’s essential to specify what are the benefits that Content Marketing can bring to our business :

It’s the best way to reach our target audience, offering them relevant and quality content.

And the perfect technique to improve the web positioning of our content, site, and commercial proposals.

It allows us to transmit the values of our brand.

It helps us attract and retain potential clients on Social Networks.

The creation of articles and content relevant to our audience enables us to use SEO techniques.

Also, it helps us to favor our appearance among the first Google search results.

What are the Types of Content Marketing?

• However, as we take noticed by reviewing the previous statistics, more and more businesses understand its importance to reach their audiences through the Internet.
• That is why Content Marketing is an increasingly irreplaceable way to position the brand.

1. Articles on our Site and Blogging

• One of the best strategies to get the most out of content marketing is to create our articles on our blog and website.
• And from there promote them on Social Networks. Why? Because it allows us to increase web traffic to our site and offer original and relevant content to our audience.

2. Email Marketing

• Email Marketing, including sending newsletters and promotions to our audience via email.
• Also, it’s an excellent way to keep our audience informed about our news and content and spread our commercial proposals.

3. Videos

• The creation of videos, the integral part of the content marketing strategy, is very favorable since this kind of content is among the most shared on Social Networks.

4. Social media

• Social Networks where we can find and interact with our audience is par excellence to spread our content.
• Thus, we must remember to optimize our blog and site so that people can share our articles on Social Media.

Also Read: What is Content Curation on Social Media? – Essential, Combination

Content curation on social media on the premise that we did not take to write and produce all of the content we post.

Also, “content curation” and content curation on social media is the technique that consists of carrying out the search, compilation, filtering.

And the selection of the most relevant information that we find on the internet.

(social networks, blogs, web pages, etc.) to disseminated later with our audience.

And curating content is finding the content that our audience finds essential and valuable and repositioning it in a way that serves both our organization and our audience.

Why Essential we Curate Content for our Social Networks?

• The key benefit of sharing curated content, rather than just the content.
• We create, is that content helps us keep up with the demands of social media algorithms and the frequency of content we need.
• It’s nearly impossible to create 12 and 24 pieces of content the day without taking advantage of content curation, like retweeting content.
• And we are republishing the link, photo, video, and other significant details of the content we take found.

What is the ideal Combination and Curated Content Versus Original Content?

• The perfect mix of how much content we must initially produce versus curated content can vary.
• And also, not afraid to post and share more curated content.
• And mainly when concentrating our efforts on creating more extended pieces of rich, original content.
• It helps us keep our feed up to date if we can select the range to set and forget.
• It’s reasonable for our social posting program to take 80%, 70%, and 60% curated content versus 20 and 30% of ours.

Also Read: How to Innovate in Content Marketing? – Useful, And More

Also Read: What are the Contents? – Types, Best Types of Contents

Here 5 Mistakes to Avoid in Content Marketing

1. Lack of the Clear Strategy and Action Plan

• Statistics from mistakes to avoid in content Marketing Institute reveal one of the most problematic content marketing errors: 94% of B2B marketers carry out content marketing, but only 32% carry out the documented strategy.
• The benefits of content marketing are countless, as long as the strategy appropriate to the needs and available resources develop.
• Before creating, it’s essential to determine aspects such as the objectives to achieve the content.
• Who are our buyer personas, the editorial calendar to follow, the promotion channels to use, and the work team in charge?

2. Please do not start with the Deep Investigation of our Target

• Do we know what your potential client likes or prefers? In most cases, the answer is No.
• But if our content is not focused on our target audience, failure is imminent clear about it.
• We must ask ourselves questions like this:
• What do we like, what worries us, what are our problems?
• What are our interests, and where it usually documented?
• Where can we find it? What time does it connect?
• The more details of our potential buyer we take, the better the content we generate focus.
• And we also know where and how to distribute it. In this way, And also we create relevant content.
• Which it’s essential for an excellent user experience. If potential customers come to our website
  with certain expectations and deviate from that ideal, we lose our audience.

3. Publish in the Single Format

• Content marketing is about writing blog posts, and there are different ways to express the messages.
• We want to transmit. For this, we take advantage of the different resources offered by the web.
• And infographics, videos, texts, audios, podcasts, gifs. And these are just some of the available options.
• Also play with them so that our audience identifies the dynamism of the brand.
• Also, combining the different formats get the audience out of boredom.
• It specifies in the content strategy in which format we are going to publish each topic. And also make it easier to identify if monotony is invading our content.

4. Focus Solely on SEO

• Don’t doubt for the second that we write for people, not for Google.
• But we must indeed facilitate the path to our content for readers.
• For this reason, it’s an excellent idea that optimization of content for SEO considers in our content plan.
• Because if we create content using keywords and complying with specific rules dictated by Google.
• We make it easier for our target to find us.
• However, do not focus solely on SEO and fill our content with too many keywords; quality must remain the priority.
• And focus on our users and on creating pieces of different, unique content that attract our readers.

5. Do not Measure and Analyze the Results

• Leaving evaluation aside is not a good idea.
• And this practice allows us to reinforce actions that take had good results and discard those that were of no use.
• And content marketing is not about creating and publishing like non-stop machines.
• Also, take the time to assess the numbers and adjust our strategy. Use measurement tools like SEO Ranking.
• But keep in mind that results are not measured only by sales made.
• Be interested in the leads obtained and how many times our publication has remain share, and we will soon see our profits increase. Try write business with non profit pricings.

Also Read: How to Develop the Digital Marketing Plan? – Plan, Points

Interactive Digital Book is the type of E book that is part of an interactive content strategy and informs what is necessary.

Also, it stimulates the interaction that readers with the material. The E book is rich material.

It means that it integrates the Content Marketing strategy in which people download it to acquire knowledge on the specific topic.

How does the E book interact with its readers? Here are some examples:

• While traditional e books bring forms to collect information from potential customers, an interactive digital book can do so through content.
• Also, interactive e books bring content that changes as the reader interacts with them.
• And interactive digital books focus on the answer the reader is looking it.
• Let’s see an example of the three previous points.
• And person downloads the interactive digital book on Content Marketing and, while reading it asked to answer questions such as the following:
• Do you do Content Marketing? (X) Yes () No
• And do you apply Content Marketing to a company? (X) Yes () No
• And are you the owner or manager of this company? (X) Yes () No
• Would you like to speak with a consultant about how to optimize our content strategy? (X) Yes () No
• As the reader answers the following question, he adapts to that answer in this example.
• Our answer that we do content marketing, so the next question was whether you do it in a company.
• If we require an answer no, the interactive digital book can have asked if we can use content marketing and direct us directly to the topic that talks about the advantages of this type of material.

What Precautions when uploading files to the Interactive Digital Book?

• Take we ever seen someone happy to bring to wait in line? Certainly not! And the same happens when we hope to download something on the Internet.
• And even our E book. Of course, our connection speed can influence how quickly we download the PDF file.
• However, if our interactive E book contains a lot of multimedia files, loading may take time.
• Also, even with the fastest connections, increasing the chances of the worst-case scenario: the person stops consuming our content.
• It prevents this from happening. Please pay close attention to the size files that we upload the E book according to the degree of relevance for the reader.

Also Read: What is Content Marketers in 2017? – Definition, 5 Must-Take Skills for Content Marketer in 2017