Metadata is just data about data. And our context, it’s information about our content, placed in pre-defined fields.

Metadata ensures we are collecting the same information about each content item. You can have different metadata for different content types.

And such as images, videos, events, articles, and landing pages. Each metadata field defines as a specific type of field, just as in a database.

We can take fields like a text field, a date field, a contact field, and a controlled list field, among others.

What Metadata Do We Use?

• The organization defines what we want to know about our different types of content. As we work through the content strategy project, some of the things we define are:
• Audiences
• And user journey stages
• And topics
• Also, content workflow and governance
• And business goals for content
• Each type of content, whether it an image, video, event, article, or long content page, will need specific attributes so we can track it:
• Which team and business unit created this content?
• And who is responsible for keeps it up to date?
• When does the content expire?
• And what is the topic about it?
• What kind of content is it?
• And which audiences is it targets?

How Do We Define Content Types?

• Once we take this list of fields that we need, we need to define each content type’s areas.
• However, as with any specification, we can list out fields for the content type, whether they appear on the page and use for more administrative purposes and not shown to the user.
• For example, the business unit did not display to the user, but the topic and content type may be.
• Each content type must list:
• The metadata fields
• The on-page fields (we may and may not know these in the early stage of development, so it’s ok it iterate on this area)
• Whether each field is required or not
• The allowing value (date, text, contact, controlled list, number, etc.)
• And the number of times the field can use do we allow it to use once, and do we allow multiple values for the area?)
• These fields must program into the CMS with the help of the appropriate developer.

Who Adds Metadata?

• Now that we take the metadata we want to collect programmed into our CMS, and we need to collect the actual values.
• Also, at the appropriate point in our content workflow process. We might delegate metadata creation along these lines:
• Subject matter experts SMEs assign the topics the content is about and at whom the content target.
• And content authors who are writing the content and working in the CMS input the format, expiration date, content type.

LinkedIn’s Publishing  platform guidelines is the ideal forum to develop and strengthen our professional identity by sharing our knowledge and expertise in our job. It’s tied to our professional profile.

What are the Guidelines for Publishing Platforms?

• Here are some guidelines to consider as we use the publishing platform:
• Content published on LinkedIn’s publishing platform remains our work. We own the rights to any original articles we publish.
• We can request the deletion of our content from our platform at any time.
• Also, LinkedIn can distribute our content, annotate our content example to highlight that our views may not reflect the views of LinkedIn. And sell advertising on pages where our content appears.
• Expect that our articles its publicly available and can share.
• And postings for job openings and job opportunities did not belong on our publishing platform.
• Also, advertisements and promotions for events, products, and services did not appropriate content for article publishing. Advertisements can purchase using LinkedIn Marketing Solutions.
• Also, remember to professional and did not post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, and illegal.
• We are responsible for the content of our articles, including any harm caused by us to others and damage caused through our use of this service.
• And LinkedIn may restrict, suspend, and terminate our LinkedIn account and disable our articles for any violation of the User Agreement. Please refer to our User Agreement for complete details.
• Also, LinkedIn disables accounts found using infringing content.

Content intelligence uses AI and data to provide insights into content.

Also that can help marketers improve and optimize their strategy and make the content more compelling.

What are the Three Steps Process followed in content intelligence?

• Most content intelligence systems follow the three-step process:

1. Data Collection

• It’s usually from various sources, including web analytics, statistics from social media, customer surveys, our CRM, and other business metrics.

2. Analysis

• During this phase, the system will mine the data to spot patterns, trends, and correlations.

3. Insights and Recommendations

• After the data can analyze, the system can provide actionable insights to improve our content effectiveness and value.
• Also, boost our ROI and better meet our customer needs.
• It also makes predictions about future trends and how we can improve our content strategy in the future.
• Also, content intelligence essentially helps marketers understand their content and audience better. So it can make better decisions and improve the content marketing strategy.

What are the Benefits of Content Intelligence?

• Why must we consider using the content intelligence platform in our marketing efforts?
• And content intelligence offers several benefits over the traditional research, production, and distribution process.

1. A Better Understanding of our Audience

• Do we know who is consuming our content? Content intelligence provides valuable insights into our audience.
• And which helps us better meet the needs.
• Also it improve our targeting for higher engagement.
• And its platform will look into all our customer data.
• It including demographics, interests, preferences, previous interactions with our brand.
• Also, browsing behavior provides valuable insights into the type of content we must produce.

2. Better Customer Experience

• We can create more effective and valuable content for our actual audience (not just who we think we are writing for).
• We all improve the overall experience for our customers and users and help to boost our brand reputation
• And all our customers at the different stages of buying journey.
• And also it can help us fine-tune our content marketing strategy to produce different types of content for all stages of this journey.
• We can more easily guide initial leads through to sales.
• And also keep our current customers engaged.
• Also, it means we can “hyper-personalize” our content for the targeted audience.
• It making it highly relevant and more likely to convert.
  

Private Brand Definition

A private brand is a product that is exclusive manufactured for a retailer. The retailer will market the product under its brand name.

And prices for private brands are usually set cheaper than competing name brands. Consumers often think that personal brands are of lower quality, but that perception is changing.

What are the Examples of Private Brands?

• Common examples of private brands include are
• Products’ grocery – canned food, frozen food, rice, cereal, sodas, etc.
• And generic medicine and health products – pain relievers, cough syrup, bandages, etc.
• And textiles – towels, washcloths, bedsheets, etc.
• Clothing
• And also household supplies – cleaning products, kitchen utensils, dishes, etc.

Why Develop Private Brands?

• Private brands provide retailers some practical benefits. These include:

1. Control

• The retailer takes much greater control over private products’ quality and marketing because it develops them.

2. Profit margin

• Private product brands tend to take are higher profit margin compared to name brands.

3. Image

• Retailers can create a unique image for their retail establishment with their private brands.

4. Customer loyalty

• It’s possible to improve customer loyalty because of the exclusivity of private brands. If retailers can get consumers hooked on the personal brand, then they must go to that store to get it because it is the only place it’s available.

How is House Brands Born?

• The vast source of house branding is the Private Label Manufacturer’s Association.
• Which are holds Private label trade shows. There, all kinds of makers sell wares to companies that seek private-label goods.
• Other times, the retailer gets the opportunity to buy an existing company or product to make into a house brand. Either way, it’s almost always the third party or outside contractor making the house brand.
• The prodigious example happened in Canada in 2019 when the 100-year-old bakery decided to close the retail location and bake exclusively for the supermarket chain.
• It remains a win-win because the baker its given reliable sales but no longer suffered the hassle of dealing directly with the public—it allowing them to exit high-rent retail locations for a single manufacturing base.
• And ultimately, private labels are about the business spotting the quality product and investing in making that available to their customers.
• If it’s something memorable and unique, it may be another factor in creating brand loyalty with the customers.

Contact points and touchpoints are times when consumers encounter our brand during the consumer journey.

Contact points and touchpoints it can take place before and after the purchase. Some touchpoints are positive and move us towards conversion. While others can negative and do not help create a good impression of our company or product.

And crucial that brands facilitate these points, creating attractive assets, initiating positive interactions with consumers.

And existence aware that the content created about our brand can influence the customer journey.

What are the Importance of knowing the Points of Contact with the customer?

• We take already mentioned how customer touchpoints provide interactions and encounters between the customer and our brand. But what impact does this take on our business?

1. Promote Customer Retention

• Touchpoints are the deciding factor for consumers throughout the journey, from discovering our brand its becoming advocates.
• There is no phase of this relationship that does not include touchpoints, so how we plan. And create these moments can positively or negatively influence customer acquisition and retention results.

2. It Creates the Personalized Experience

• Customer touchpoints can customize for demographic and individual consumers.
  And it worthwhile for marketers and product developers, as we did not take to create a single path and lose consumers.
• And who can not interact with each touchpoint as we hope they can. There is room for agile, and that’s excellent news.

3. Improve Marketing Strategies

• Touchpoints can help us measure and track our progress in the next section. And we explain various assets that we can create to facilitate our brand touchpoints.

How to Use surveys to Improve the Customer Experience at Touchpoints?

• When we take advantage of consumer contact opportunities at various stages of the customer journey, it sure to improve them.
• Moreover, the surveys are critical to the customer’s experience and in decision-making, as they allow the concerns.
• And unlike the single question, Net Promoter Score is an excellent tool to know the level of satisfaction, but we do not know all the details to act accordingly.