Email Lead Generation Techniques – Are you looking for ways to grow your business?

Do you want a wide customer base?

If your answer is yes, lead generation can help you grow your business…

Getting quality leads is an important goal of all businesses. After all, customers are to a business what oxygen is to human life. Marketers and entrepreneurs are always on the hunt to get new customers. They apply lead generation techniques to boost their customer base and enjoy profits.

There are many channels to generate quality leads for a business. Yet, email is the best channel for small businesses to target prospects.

We know what’s brewing in your mind…

Emails…for Lead Generation? But, How?

Don’t worry! Today’s article answers all your email lead generation queries. In this blog post, we present you with effective email lead generation techniques. It will help you fascinate more customers without draining your budget.

So, let’s get started…

But first, let’s discuss a few terms which we’ll use in this article.

What Is Lead Generation?

Lead generation is attracting people to a brand. Marketers first capture the audience’s attention. Next, they grow their interest in the business to convert them.

What Is Email Lead Generation?

The term email lead generation means collecting leads through email opt-in forms. The website displays a newsletter subscription form to a visitor. He/she has to enter details like name and email address.

We do not limit email lead generation to collecting prospects’ information only. NO! It also involves the tactics to convert quality leads into customers.

Having the names and email addresses will not do any good to the business. Marketers must develop effective strategies to use these details and target their prospects.

This takes us to a very important question…

Does email lead generation work?

Let’s find out…

Is Email Lead Generation Effective?

We’re sure that you’re aware of how important it is for businesses to look out for new leads to expand and boost sales. So, if a business cannot capture new leads, it won’t survive in the competitive market for long. Customers are the energy which keeps the business consecutively.

In the current era, a marketer has access to various modern channels to market its brand. Yet, email marketing is still considered an effective and cost-efficient channel.

Despite the common misconception, email marketing isn’t dead! Many reputable brands use it for promoting their goods.

Email marketing offers the maximum ROI (return on investment) than other marketing channels. For every $1 paid on email marketing, the business can expect an average return of $42.

Crazy right?

Moreover, 89% of marketers use email marketing for generating leads. It’s time for you to boost your customer base by using email lead generation techniques.

Time to move on to the part that you all are waiting for…

Let’s dive right into email lead generation techniques.

Get ready!

Seven Email Lead Generation Techniques To Boost Your Customer Base

1. Use Lead Scoring

Lead scoring is a method to sort and rank the captured leads. Marketers use this method to rank the leads that are more likely to convert than others.

Lead scoring helps the business focus on converting leads. It saves the marketer’s time, efforts, and of course, the marketing expenses.

With the help of lead scoring, a business can reach the right prospect at the right time and with a targeted message.

Let’s take a small example here…

Suppose a person visits your website and explores your product pages. He then clicks on a product and reads its description. It means that he’s interested in your product, and with the right offer, he will easily convert. You can send him an email and offer to sell the product at reduced prices.

But…what if the person isn’t on your email list?

No problem!

Use exit-intent popups for people who haven’t subscribed to your newsletter. Display the pop-up of the newsletter sign-up when they’re about to quit the website.

Lead generation techniques will work if your visitors sign up for the newsletter.

Here’s how you can make them opt-in for your newsletter…

2. Promise To Deliver Informative, Juicy, And Relevant Content

Before you ask prospects to share their email addresses, ask yourself these questions:

• Why should they share their email addresses with us? 
• What do we offer them?

When you’re asking the visitor to subscribe to your newsletter, you must inform them what they’ll get. Nobody likes to get dozens of promotional emails in their inboxes. So, offer something valuable to your subscribers and not too promotional.

If you promise valuable content, prospects will sign up for the newsletter.

But hey… it’s not all about promises!  Stay true to your words, or else people will unsubscribe from the mailing list.

Identify the pain points of your audience and create content that would help them. Suppose a website sells baby items. It can create content that would help the parents. Such as, how to soothe the baby, which types of toys to buy, and etc.

If your audience likes the content you share, trust us… In no time, they’ll convert as your customers.

Sometimes, people won’t enter their details even if they’re promised interesting content.

Don’t sweat it…

The next point covers how to entice people to share their emails.

3. Use The Power Of Gated Content And Content Upgrade

This trick is effective to make your visitors sign-up for the newsletter with no fuss. Let’s discuss gated and content upgrade:

i) Gated Content

Gated content is a page that’s only visible to people who’ve provided their email addresses.

The best way to apply this is by allowing the person to read the blog post or view the video for a few minutes. Once he’s hooked to the content, ask him for his email address to read the complete article.

If the person was thoroughly enjoying the content, he’d enter his email with no fuss. You can practice this technique if you have excellent articles, videos, and infographics on your website

ii) Content Upgrade

Another technique to get the email addresses is by offering upgraded content. You offer something more than what the visitor asked for in exchange for his details.

Suppose a person is reading a blog post about weight loss. You offer him an eBook containing weight loss plans. All he must do is enter his details to download the book.

Now let’s move on to the part where we’ll share tips on making the subscribers open your emails…

4. Send The Emails At The Right Time of Email Lead Generation Techniques

Timings are important in making subscribers open their emails and read their content. If we do not send the email at the right time, the prospect won’t take the desired action.

Send emails to your subscribers at the following times:

i) When A Subscriber Signs Up

Send a welcome email to people who share their email addresses with you. Be sure to get your email in the prospects’ inboxes before they forget to sign up.

ii) When A Prospect Abandons His Cart

Send emails to people who leave the website without checking out the carts. Remind them about the products they have left behind. Many marketers send exceptional offers to make the person complete his order.

iii) When A Visitor Downloads Content Upgrade

If a person has downloaded content from your website. Send an email to thank him for downloading your content.

Apart from timings, you need a strong subject line to make subscribers open the email.

Let’s discuss it more in the next step…

5. Use A Striking Subject Line for Email Lead Generation Techniques

Pssst…can you keep a secret?

Gotcha!

Great subject lines immediately capture the attention of the prospect. He hits the email right away out of his curiosity.

So, get creative with your subject lines. Don’t stick to simple and boring subject lines that look like newspaper headlines.

Try to spice up your subject lines by using bold and italic fonts. You can also use emojis to make it interesting.

A striking subject line can make or break your email marketing game. Hence, write powerful subject lines which tempt your subscriber to read the email.

Use the following tips to craft catchy subject lines:

i) Keep It Short

We’re sure you’re aware that inboxes provide a preview of subject lines. It shows around 60 characters on a desktop and at 30 characters at most on mobile. It means you don’t have many characters to beat around the bush.

Get straight to business!

ii) Inform About The Content of Email

You don’t want your email to appear as shady or scam, right?

Use 6 to 8 words to express what the email contains. Don’t bluff subscribers by writing irrelevant subject lines. Or promise something that the email doesn’t deliver.

iii) Use Numbers

Numbers are sure to catch your subscriber’s attention. Use numbers where possible in the subject lines.

For example, instead of writing Tips to burn calories, write Top 10 tips to burn calories.

Once your customer has opened the email, it’s time to make him read the email.

This brings us to our next step…

6. Draft Short, Simple, And Sweet Emails

We know you love talking to your subscribers. But, remember, your emails have to be short and simple.

A person won’t read the email if it’s long. Instead, he’ll delete the email and might even unsubscribe from the mailing list.

So, keep your emails short so a subscriber reads and understands its content.

The following are the best practices for writing marketing emails:

i) Plain Fonts

Avoid using fancy fonts. Flashy emails are hard to read and understand. So, stick to plain fonts.

ii) Clean Template

Simple template designs make it easy for your subscribers to read. It increases the chances of generating more leads.

iii) Proper Formatting

Use a conversational tone, simple and well-spaced sentences in your email. Highlight the points that you want subscribers to read.

Create an easy-to-digest email to convince your customer to click the attached CTA.

Speaking of CTAs, the next step is all about CTAs and how they play an important role in email marketing.

7. Include Action-Oriented CTA

Every email that you send out should have one strong and convincing call to action.

The ultimate purpose of an email marketing campaign is to convert the customer. Attaching the CTA will make it easier for your subscribers to act immediately.

Use creative call-to-actions (CTAs) copy to catch your reader’s attention and motivate him to follow through. CTAs that create urgency, or have an element of surprise, bring desired results.

Using phrases FLASH Sale, Get Your Surprise Gift, etc., improve the click-through rate.

Time To Generate Leads For Your Business…

So, dear readers, that’s all for today!

We hope, this article proves helpful in generating quality leads through emails.

Which of the techniques mentioned above are you planning to use for your business? Please share it with us in the comments below.

Author Bio: Ricky Hayes is the Co-Founder and Head of Marketing at Debility – a free Shopify theme. The helping drop shippers build high-converting stores in minutes. He is a adoring entrepreneur running multiple businesses, marketing agencies, and mentoring programs.

Also Read: How Do Organizations Assess Business Risk

Apps – Thousands of new smartphone apps make their way onto Android and iOS platforms every year. They either offer enhanced utility in our everyday tasks or are there to add a little more excitement to our lives. Thus, we are here to talk about some of the best Android apps available on the Google Play Store today. Join us as we discuss each of them in a little detail!

Naptime

Smartphones may have blessed us with a plethora of features by consolidating different gadgets under one hood. Now, you do not need to carry a laptop everywhere or search for local residents when in need of directions. Your smartphone can assist with all of that and more effortlessly. But all this computing power comes with the drawback of rapid battery drainage.

Naptime is the app that you need on your Android phone ASAP to remedy that. The app automatically lowers your battery consumption by enabling Android’s very own doze power feature. As a result, things like Wi-Fi, cellular, data, Bluetooth, and more are automatically disabled once the app is alerted that they are sitting idle.

Lawn chair 2

Android may offer you a vibrant and efficient home screen, but what if you want something extra from your smartphone? Lawn chair 2 is the perfect app that provides you with a third-party home screen that offers added features and functionality.

Some of the prominent features offered by this app include an automatic Dark Mode, adaptive icons, and enhanced drawer categories. Further more, the app also seamlessly integrates with the Google Feed already displayed on your smartphone.

Disney+

Disney+ has rapidly grown to become a worthy competitor to popular existing streaming platforms like Netflix, Hulu, and several others. And it does not come as a shock since Disney has been putting forth high-quality and engaging content to entertain people of all ages.

Therefore, the Disney+ Android app should also be on your list of potential downloads. This app will enable you to enjoy all your favorite Disney and MARVEL titles without having to get out of bed. All you would need after downloading this app is a blazing-fast internet service such as Optimum Internet to support true HD streaming on your phones. And for that, merely a call to the Optimum customer service team can help get the job done instantly.

Signal Private Messenger

Everyone wants to keep their private chats and calls safe from unwanted intruders. While there may be several exceptional apps like WhatsApp offering similar security features, it does not hurt to have an app that delivers flawless security features throughout.

Signal Private Messenger offers an ad-free experience for all users who may seek comfort with its state-of-the-art end-to-end encryption and enhanced audio and video quality. Moreover, the app offers useful features like custom notifications and a dark theme for all kinds of usage.

Audible

Reading books is among the fondest of hobbies across the globe. Books transport us into completely different realms. But what if you do not have the time to sit in a corner and enjoy your favorite book in peace? You turn to Audible, of course.

Audible is an amazing audio library flooded with thousands of famous audiobooks, podcasts, and original Audible content. All you would need is to sign in with your Amazon account, and if the first 30 days (completely free of course) are to your liking, then you may move on to a paid subscription.

Stadia

Nowadays, you do not necessarily need to have enormous storage capacities to enjoy your favorite games. With Google Stadia, you may enter the world of stream gaming, ridding you of the need to download the game on your computers or laptops.

The revolutionary Stadia platform enables you to stream popular games across Android devices and laptops. Here, you will find market-leading games like PUBG, Red Dead Redemption 2, Destiny 2, and countless others. No more would you have to wait for never-ending downloads so that you may enjoy a game. All it takes from you is to log in to Stadia.

All in All

These are only a few apps that you may consider downloading on your Android phones in 2021. Once you get familiar with the apps mentioned above, you are bound to find an ocean of other exceptional apps on the Google Play Store as well.

Also Read: How Client-Facing Businesses Can Become More Efficient

5 Tips for Customer Communication Management-

Customer service is an enterprise-wide phenomenon that must get ingrained in the corporate culture. Everybody, right from customer services, sales, and marketing, should be customer-centric and focus their attention on delivering delightful experiences. An ideal place to begin is customer communication management.

Understanding Customer Communication Management

So, what is customer communication management (CCM)? CCM refers to a corporation’s outbound strategy to communicate with customers. Mostly, CCM gets executed using a tool or software that localizes conversations to central locations. This assists the marketing, sales and services teams to optimize customer engagement.

The crux is to manage customer interactions across varied communications and analyze feedback to enhance customer satisfaction. Note that the customer-centric mentality must apply to all interactions and not just during customer service or sales interactions. Say that you sell laptops online and customers desire same-day delivery. The onus for delivering on this rests upon members across the value chain, including sales, marketing and logistics.

Customer communication management entails tracking customer interactions and measuring satisfaction levels. The latter also involves using customer feedback to adapt the strategy and messaging for better results.

Why is Customer Communication Crucial?

Customer communication helps customer service teams decipher what customers want. Effective customer communication is a two-way dialogue between company representatives and the customers. Hence, corporations must ensure to listen to and understand the customer feedback, complaints and questions.

Tips for Customer Communication Management

Consider the Purpose and Intent of the Message

Before communicating with customers, ponder over the purpose of the message. Is it to inform about deals and discount offers? Share a new product update or launch? Once these questions get answered, you can determine what strategy and approach work best.

Say that the objective is to inform customers of a new deal. In this case, sending email newsletters is deemed effective. On the other hand, if the purpose is to update customers about the store hours, placing signage or hoarding near the entrance shall serve this purpose best.

Clear and concise goals shall help you become a more effective communicator.

Determine the Recipients of the Message

At this stage, brands and businesses must focus on understanding the audience’s needs and how they will use the information. Although the exact nature of customer queries cannot get predicted, it is always helpful to anticipate them. Advanced anticipation enables businesses to avoid confusion and saves from time wastage. It also helps representatives be well-prepared and display that they are knowledgeable and trustworthy.

Look for Opportunities to Add Value

Customer communication strategies should help customers get the most out of the service experiences. So, how do you provide value? The obvious answer is to listen closely to customer concerns and ensure the response gets targeted toward their specific needs. You can contact customers via email or create calendars for remitting automated messages that render helpful tips. Another option is self-service solutions such as free resources such as help centers, articles and video tutorials that help fulfil the objective of customer education.

However, advanced technologies have other avenues that can help add value. One such strategy is using visual engagement tools for real-time assistance. Real-time support with live assistance tools resides at the advanced level. Leveraging live engagement tools help brands identify errors at the first touchpoint and render the correct solution, thereby reducing the number of interactions. Here, enterprises can look at avenues such as co-browsing and video chat that help collaborate in real-time and guide customers through personalized conversations.

Being Aware of the Different Communication Methods People Use

Understanding customers’ preferences for communication is crucial. It helps businesses to respond quickly and effectively. The popular communication options are phone, chat, email and social media.

A good practice is to treat all customer questions equally, no matter the chosen channel. Say that you have international customers. They might demand 24/7 access to live chat. Here, allowing people to contact support at any time helps reduce frustrations.

Better even, brands can create an omnichannel customer communications strategy.

According to research, businesses with omnichannel customer service strategies retain 89 per cent of customers on average. The ones with a weak omnichannel strategy retain up to 33 per cent of customers.

An omnichannel platform helps redefine how brands communicate with customers, both online and offline. Businesses can gain insights into the customer journey to help enhance communication across touchpoints.

Make Information Easy to find and Understand

People today want quick and easy access when seeking answers. One way is to add a search bar on the website that enables users to conduct research without waiting for someone to respond. Another aspect is content organization. So, brands should ensure that the informational content gets organized into specific categories such as Installation & Setup. This makes it easy to find information without rigorous digging. When customer communication becomes transparent, customers are more understanding and willing to work with your brand to resolve their queries.

Another aspect is to deploy chatbots for automated communication. Doing so serves multiple purposes. First, it helps reduce wait time. Automated customer support renders 24/7 engagement. Another is real-time support. Here, both live chat and chatbots can help deliver upon this endeavor. Automating your customer communications helps improve the brand image. However, the only caveat is over-automation. Enterprises can plan the chatbot strategy to balance the use of the bot as the first contact channel for FAQs and transfer complex conversations for human support.

At the End of the Day

Customer communication management is crucial and must be done right by leveraging the power of analytics. Without proper analytics and insights, brands and businesses will lack appropriate direction. Analytical tools and software help determine the ease of information, messaging contents and overall interactions. With that said, some of the metrics that enterprises can look at are the First response time (FRT), Average resolution time (ART) and Customer Satisfaction (CSAT), among others.

Also Read: How to Fix Error Code 2002g Battlefield 2042?