On page SEO search engine optimization takes significantly changed in recent years.
It’s much to the amiss of Google’s guidelines as we move into 2015 and look to grow our website’s organic traffic.
What is most vital for us to use for on-page SEO? Here’s the list of on-page SEO techniques that we are probably already using, but it still important in 2015.
And also some of the newer developments in SEO that we must consider in our strategy.
These On-Page SEO Tips in our 2015 Strategy:
Table of Contents
1. Optimize our Site Page around one Keyword and Topic
- The days of the keyword “stuffing” are over, but we still need to keep our site pages optimize around one central idea and keyword.
- And also, keywords must appear in essential on-page elements like the page title, heading, image alt text, and naturally throughout the page copy.
- But we must still make sure to craft each of these items for humans, not search engines.
2. Remember that Keywords are Significant but not verbatim
- It considering google announced in 2014 that paid search services, AdWords, no longer rely on exact match keywords. But also co-varieties of the keyword, it’s likely that the same holds for organic search.
- Although it does not remain explicitly announced, and keywords no longer need to be the same variation as displayed in our keyword tool.
- Suppose the plural keyword, inbound marketing tactics, t equivalent to inbound marketing tactic in the singular form with Ad words new targeting strategy.
- Also, even if the searcher misspells, Google still helps them find our website despite the keyword’s variation on our site.
3. URL Structure Must be Short, Descriptive, and Help to Categorize our Website
- The URL is one of the first things the search engine uses to determine page rank why it’s essential to make our URLs easy to crawl.
- We can do this by keeping URLs short. Its also beneficial for UX, aligning to the page’s topic and keyword and ensuring that URLs help us categorize our site pages.
4. Optimize the Page Titles
- Search engines use the title tag to display the page in search results. And can also found at the top of our browser. And title tags tell search engines and searchers what the page is approximate.
- Since Google only displays between 50-60 characters in the title tag, we must keep title tags under 55 characters.
- Also, try to drive people to click with compelling copy. We must also put keywords and topics towards the front of the title.
5. Utilize Proper Heading Tags
- The heading tags must tell the reader and search engines about the page’s topic.
- And search engine can identify the heading when it is tagged by bracketing text in
within the page’s HTML. Note: If we take the CMS and COS like HubSpot and WordPress, it’s usually coded in the background)
.
Also, heading tags help tell the search engine the level of importance of the content by again using and<h2>and </h3>. - We can check our site’s current heading labels by viewing in HTML view.
- In addition to what we must do with heading tags, we must also avoid the few things including:
- Avoid using generic terms like “Home” and “Products.”
- And don’t put important information that does likely our <h1> as an image.
6. Optimize Image Alt Text
- While we must not hide our heading tag in the image, we must still give search engines extra opportunities to link to our website by adding keywords in image alt text and file name.
7. Grow Natural Links
- Google continues to use the natural quality inbound links as the primary ranking factor.
- In 2015, we must closely monitor inbound links it ensures that they are continually growing and that inbound links come from quality websites.
